Google Analytics Tip: What is the ‘Bounce Rate’?

Web administrators are often concerned about their website’s ‘bounce rate’, while others are unsure what the ‘bounce rate’ means. Is a high ‘bounce rate’ always a bad thing? How can I lower my ‘bounce rate’ percentage ratio? These questions are answered below:

What is the ‘bounce rate’?

A website’s ‘bounce rate’ refers to how visitors behave when they visit your website in terms of whether visitors view more than one webpage. A visitor bounces if he or she views only one page before navigating away from the website, while visitors who view two pages or more on a website are not considered ‘bounced’.
Therefore, the ‘bounce rate’ is the percentage of visitors who bounce off your website i.e. only view one page.

Is a high ‘bounce rate’ a bad thing?

Yes and No.
A high ‘bounce rate’ on a website could indicate that visitors are probably not particularly interested on your landing page or homepage and navigate away.
However, a high ‘bounce rate’ could mean a very different thing for a blog. A high ‘bounce rate’ on a blog could just indicate that visitors are viewing your main post and then navigating away, which is typical for a blog.
More, it could also indicate – if you properly track it – that visitors are following through on a call-to-action (CTA) placed at the bottom of your blog post.
(Note: This may not apply to blogs with a “Read More” or “See More” section at the bottom of posts because in those website’s visitors typically click the “more” button to read the post therein not bouncing off the website/blog)

Let’s make this easier

In order to visualize your website’s ‘bounce rate’ from Google Analytics, users should check out the qunb Google Analytics use case. It’s a free cloud service that visualizes your Google Analytics in seconds and makes all these custom decisions for you to create a beautiful, visual analytics report in seconds.

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