4 Basic Tips on How NOT to Write a Google Analytics Report

There are a lot of ways to present Google Analytics data. However, bad tactics and complicated mapping tools have become the norm and it often takes hours to pick the right key performance indicators (ah, KPIs!) and to assemble the right charts to do the job. So we thought about helping you out and giving you 4 basic tips to write…

Google Analytics Tip: What is the ‘Bounce Rate’?

Web administrators are often concerned about their website’s ‘bounce rate’, while others are unsure what the ‘bounce rate’ means. Is a high ‘bounce rate’ always a bad thing? How can I lower my ‘bounce rate’ percentage ratio? These questions are answered below: What is the ‘bounce rate’? A website’s ‘bounce rate’ refers to how visitors…